After editing the video, I have exported it in mp4 format and uploaded it on my personal website ( https://773623865.wixsite.com/yudesign ) and Youtube ( https://youtu.be/fmX_GtLDYtE ) .

After the personal website is created, I also need to prepare a self-promotional video, which contains some of my successful works. The video will not only be placed on my website, but also uploaded to YouTube that will increase business opportunities. The specific content specifications of the video are as follows:
Size: 1920 * 1080
Total duration: 00:59:59

Broadcasting order and dubbing:
1. Simple introduction:
“Hi all, this is Katrina. Now I am studying in University of Hertfordshire. And here are some of my works that I really want to share with you. Hope you like it.”

2. Web design:

Well first, let me introduce you to a website that I created, you can see a lot of my works, it contains pictures, videos and their details.Also,you will konw how to contact me.

3. Logo design:

And here is a logo that I design for my degree project,if you have any interest on it,contact me.

4. 2D Animation Practice:

This is a pretty funny animation that I made in school.

5. Lumion design:

And finally is Lumion Design. Lumion is a very interesting software that I can design the environment on my own. In addition, I can build the model through 3Dmax and import it here, thus getting a more design project.

（ Please keep looking forward to my video：）Thanks! ）

Expressing gratitude to others will make you happy (Hertzberg, 2018). In the Gratitude letter, I thanked the interviewer and expressed my interest in this position again, and then briefly recalled the details of the company ’s interview, which made them increase. Impression of me. In addition, I reiterate that my knowledge in 3D animation, creative media and interactive projection creativity can help his team in the field of digital media. Finally, once again express my gratitude to them and my positive attitude.

Reference:

Hertzberg, K. (2018). How to Write a Letter of Appreciation: Helpful Tips and Examples. [Online] Available at: https://www.grammarly.com/blog/appreciation-letter/ [Accessed: 20 March 2020]

In Youth Central (2018), I learned how to write a cover letter. I assume that the job search positions are interactive and digital designers. At the beginning of the cover letter, I wrote about my interest in the company ’s positions, and then analyzed the majors I learned in the university and the fields they need to be familiar with. Similarly, comparing the company requires designers to be proficient in post-editing and the professional skills I can use proficiently, such as Ps, Ae, Pr, 3dmax, it can be concluded that I will bring value to the company. Finally, thank the other party for taking the time to read my cover letter, and then attach their resume for their review.

I think a good resume needs to express its interests clearly and logically, what the other party needs, what I can provide, and what we can create through cooperation. When these points are covered in a cover letter, my resume is complete.

Reference:

Youth Central (2018). How to write a cover letter. [Online] Available at:

https://www.youthcentral.vic.gov.au/jobs-and-careers/applying-for-a-job/what-is-a-cover-letter/how-to-write-a-cover-letter [Accessed: 19 March 2020]

https://773623865.wixsite.com/yudesign

On the homepage， I added the following items:

Header: I use a gray background to set off the white text, so that the page is clear and easy to browse. This includes home, Who is Yu? (My self-promotion video, logo and self-introduction text description), Projects (overview of my work, detailed page with text, pictures and video) and Contact.

YUDESIGN: This is the name of my personal brand. It is placed in the upper left corner of the page to increase the user’s familiarity with the brand.

Homepage: I used a dynamic ocean wave video as the background of the main page, and used white YUDESIGN (personal brand name) as the promotion theme. “Success” is my understanding of the process from using digital software to completing the work. I think that in the process of creating a work, a person needs both creativity and inspiration, and also needs to maximize the performance of the software. When the two are combined, it is often easier to create better works.

Background introduction: In addition to a simple brand introduction and a static view of the work, in order to increase the user’s interaction with the website, I added a button with a jump to the work display page to make it easy for users to view.

Contact information: I gave the address (map and text), telephone and e-mail, etc. so that customers can contact me when they have business needs. At the bottom is a button to jump to the header.

If you want to know more, please click ：

https://773623865.wixsite.com/yudesign

Based on my design of logos and personal business cards, the positioning of my brand and my skills, I have a deeper understanding of the design content of web pages:
In terms of hue, I will choose blue, white, and dark colors to set off my work and introduction.

For the font, I will choose a formal simple black (light background) or white font (dark font).

As for the selected works, I set three. They are the habitable environment design made by Lumion, the logo designed for the graduation works, and a short 2d animation.In each part, I will place display videos, images and explanations of the work.

LUMION DESIGN-Reconstructing Tianjin Academy of Fine Arts

This is the Tianjin Academy of Fine Arts I envisioned, an isolated island with a beautiful and unsophisticated cherry blossom forest, which makes people feel comfortable.

The first thing is to plan the cherry blossom forest, the entertainment lounge and some teaching buildings. Then, with the cherry blossom forest as the center point, the outward spread will randomly increase things, and the works will become more and more abundant.

LOGO DESIGN

This logo was made for my graduation design work,meaning that users pieced together a complete jigsaw puzzle by collecting small fragments during the trip.

I originally conceived two kinds, one in the shape of a puzzle, representing the shape of the memory chips. The other is a sailing boat, meaning travel.

 After I’ve completed the general introduction of the story, I think the shape of the puzzle is more consistent with my work, and at the same time, I think I can add some small pieces in the shape logo of my puzzle, meaning that by collecting a piece of small pieces together into a complete ending story (a large puzzle).

ANIMATION DESIGN-Yawning man

This little animation tells the story of a man constantly yawning, which originated from the fact that when I was studying animation at Tianjin Academy of Fine Arts, my teacher handed out the material and edited it frame by frame. I chose it as my work because it came to me It is very interesting to say that although it consists of only 5 pictures, it can form a wireless cycle, imagine independently and add creative effects on the original basis.

Music reference(Lumion design video files)

Nujabes & Force,V.(2007).Counting Stars. Hydeout Productions Second Collection. 1^st .

In October of last year, I have started investigating graduate schools applying for majors. Firstly, I envisioned a major that I wanted to study and be interested in more deeply: digital media. In college, my major is digital media art, so I have a certain understanding of the digital media industry, and have mastered some professional skills, so I can more easily grasp the next stage of Learn new skills quickly. Secondly, after establishing research goals, I began to think about the scope of school selection. I hope to stay in the UK for postgraduate study, so the schools I surveyed are all based in the UK.

Initially I added the University of Hertfordshire-I spent my senior year of college life at the University of Hertfordshire, where I developed a deep understanding of this school. I appreciate its teaching methods applied by their faculty, who are conscientious with teaching and focus on stimulating students’ learning interest with group discussions that broaden my vision and upgrade my logical thinking skills. In my learning journey there, I made friends with students from Herts, who all impressed me with their self-discipline, in -depth thinking and high humanistic qualities. I envy them for their alma mater, which endows them with so many virtues for me to learn. Thus, I yearn to continue my studies there. Regarding the programme, MA Digital Media Arts provides me with opportunities to study one or more digital specialisms including but not limited to video, kinetics, social and interactive media while emphasising the creative application of new technologies to p roducing compelling user experiences, which is aligned with my career aspiration. Moreover, their programme offers work related learning opportunities, which will allow me to bridge theory with practice. The ranking summary of the British universities of digital media, I then added the University of Sussex-MA in Digital Media, Goldsmiths, University of London-MA in Digital Media (Image Making Pathway), University of the Arts London-MA Television, University of Westminster-MA Global Media, Loughborough University- MSc Digital Creative Media, Bournemouth University-MA Media and Communication. The majors of these colleges are related to digital media, and can guide me to further study for a doctorate.

During the application process, I prepared the following materials:
Passport
BRP
Transcript of the first three years of studying in a domestic university
University certificate
Personal statement
List of courses currently studied
resume

Outcome：Within half a year after finishing and handing in the materials, I have received conditional offers from all the applied schools. So what I need to do next is to keep learning, improve my professional skills and perfect my graduation project and self-promotion.

Since I applied for a master’s degree last year, I have made a complete resume. On my resume, I recorded specific courses, practice and self-certification about my study of digital media art. In addition, in order to better promote myself, I also wrote about the professional skills I am good at and the degree of interest in this major. The specific content can be divided into the following modules:
Contact information: name, address, email and telephone
Education Background: the name, major and time of the university
On-campus Practice: Activities that have been done during college to improve and prove your professional skills.
Award Certificate: Awards obtained through professional skills during university
Self-Introduction: Demonstrating my outstanding features in digital media art, which is also an important point to show employers their abilities and tell them why they chose to work with you.

What I am missing in my current resume is a resume background that can show my style. It needs to echo my business card, and it should be lighter in color because the background is to highlight the content. In summary, I finally chose to use a small part of blue with a large area of ​​white, which shows the vitality of the resume (blue), and there is no lack of simplicity and professional (white).

Here is my resume:

After clearly designing the composition, I chose to use Adobe Photoshop CC to complete my business card design. The following is an update of my business card information and preparation materials:

Canvas size: 94 * 58mm
Resolution: 400 dpi
Hue: blue

Side A
Brand Name: (Black) YUDESUGN
Logo: (light color)

Personal website URL (e.g. http://www.yudesigner.com).

Side B (white font)
Skills good at: Animation Interaction
Name: YUQIUHAN ZHU
Self-definition / position: Designer
Phone: 07599942307
Address: University of Hertfordshire
Logo: Same as side A

The following is the finished product of my design:
Side A

Side B

In the main color of blue, I added warm colors from the inside out, bringing vitality to the card.